Cookie Policy
Understanding how we use cookies to enhance your dining experience
Last Updated: January 1, 2025
1. Introduction
This Cookie Policy explains how Guzman y Gomez ("we", "our", or "us") uses cookies and similar technologies when you visit our website at guzmanygomez.live (the "Website"). This policy describes what cookies are, how we use them, the types of cookies we use, and how you can control your cookie preferences.
By using our Website, you consent to the use of cookies in accordance with this Cookie Policy. This policy should be read alongside our Privacy Policy, which explains how we collect, use, and protect your personal information.
Our Website uses cookies to provide essential functionality for our food ordering and delivery service, improve your user experience, analyze website performance, and deliver personalized content and advertisements.
2. What Are Cookies
Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners about how users interact with their site.
Cookies contain information that is transferred to your device's hard drive. They help us recognize your device and remember information about your visit, such as your preferred language, location for delivery estimates, and items in your shopping cart.
Types of Cookies
Session Cookies: These are temporary cookies that are deleted when you close your browser. They help websites remember what you did on previous pages within the same browsing session.
Persistent Cookies: These cookies remain on your device for a specified period or until you delete them. They remember your preferences and actions across multiple browsing sessions.
First-Party Cookies: These are cookies set directly by our Website and can only be read by our Website.
Third-Party Cookies: These are cookies set by domains other than our Website, such as analytics providers or advertising partners.
3. Why We Use Cookies
We use cookies for several important purposes to enhance your experience with our food delivery service:
- Essential Website Functionality: Enabling core features like user authentication, shopping cart management, and secure checkout processes
- Location Services: Remembering your delivery location to provide accurate delivery time estimates and available menu items
- Order Management: Maintaining your order details, preferences, and payment information during your session
- Performance Improvement: Analyzing how users interact with our Website to identify and fix technical issues
- Personalization: Customizing content based on your food preferences, dietary requirements, and order history
- Analytics and Statistics: Understanding user behavior to improve our services and menu offerings
- Marketing and Advertising: Delivering relevant promotions and advertisements for our food items and special offers
4. Types of Cookies We Use
4.1 Strictly Necessary Cookies
These cookies are essential for the Website to function properly and cannot be disabled. They are usually set in response to actions made by you, such as setting your privacy preferences, logging in, or filling in forms.
| Cookie Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
| PHPSESSID | Guzman y Gomez | Session management and user authentication | First-party | Session |
| csrf_token | Guzman y Gomez | Security protection against cross-site request forgery | First-party | Session |
| cart_id | Guzman y Gomez | Maintains shopping cart contents | First-party | 7 days |
| user_location | Guzman y Gomez | Stores delivery location for order processing | First-party | 30 days |
| cookieConsent | Guzman y Gomez | Records your cookie preferences | First-party | 1 year |
4.2 Performance/Analytics Cookies
These cookies help us understand how visitors interact with our Website by collecting and reporting information anonymously. They help us improve our Website performance and user experience.
| Cookie Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users and sessions | Third-party | 2 years |
| _gid | Google Analytics | Distinguishes unique users | Third-party | 24 hours |
| _gat_gtag | Google Analytics | Throttles request rate to Analytics | Third-party | 1 minute |
| _ga_[ID] | Google Analytics 4 | Persists session state for GA4 | Third-party | 2 years |
4.3 Functionality Cookies
These cookies enable enhanced functionality and personalization, such as remembering your preferences and settings to provide you with a more personalized experience.
| Cookie Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
| user_preferences | Guzman y Gomez | Stores dietary preferences and allergies | First-party | 1 year |
| language_pref | Guzman y Gomez | Remembers language selection | First-party | 1 year |
| delivery_address | Guzman y Gomez | Stores frequently used delivery addresses | First-party | 6 months |
| favorite_items | Guzman y Gomez | Remembers favorite menu items | First-party | 1 year |
4.4 Targeting/Marketing Cookies
These cookies are used to deliver advertisements more relevant to you and your interests. They also limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns.
| Cookie Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
| _fbp | Facebook Pixel for conversion tracking | Third-party | 3 months | |
| fr | Facebook remarketing and ad delivery | Third-party | 3 months | |
| _gcl_au | Google Ads | Google Ads conversion tracking | Third-party | 3 months |
| IDE | Google DoubleClick | Ad targeting and frequency capping | Third-party | 1 year |
5. Third-Party Cookies
We work with trusted third-party partners who may place cookies on your device when you visit our Website. These partners provide essential services such as analytics, payment processing, and advertising.
Key Third-Party Partners:
Google Analytics: We use Google Analytics to understand how users interact with our Website. Google Analytics uses cookies to collect information about your use of our Website, which helps us improve our services.
- Privacy Policy: https://policies.google.com/privacy
- Opt-out: https://tools.google.com/dlpage/gaoptout
Facebook: We use Facebook Pixel to track conversions from Facebook ads and to create custom audiences for remarketing.
- Privacy Policy: https://www.facebook.com/privacy/explanation
- Ad Preferences: https://www.facebook.com/ads/preferences
Google Ads: We use Google Ads for advertising and remarketing purposes.
- Privacy Policy: https://policies.google.com/privacy
- Ad Settings: https://adssettings.google.com/
6. Cookie Duration
The duration for which cookies remain on your device varies depending on their type and purpose:
| Duration | Cookie Type | Examples | When Deleted |
|---|---|---|---|
| Session | Temporary | Login status, cart contents | When you close your browser |
| 1 minute | Rate limiting | Google Analytics throttling | After 1 minute |
| 24 hours | Daily tracking | Google Analytics user identification | After 24 hours |
| 7 days | Short-term preferences | Shopping cart persistence | After 7 days of inactivity |
| 3 months | Marketing | Facebook Pixel, Google Ads | After 3 months |
| 1 year | Long-term preferences | User preferences, language settings | After 1 year |
| 2 years | Analytics | Google Analytics user tracking | After 2 years |
7. How to Manage Cookies
7.1 Browser Settings
You can control and manage cookies through your web browser settings. Here are step-by-step instructions for popular browsers:
Google Chrome
- Click the three-dot menu icon in the top right corner
- Select "Settings"
- Click "Privacy and security" in the left sidebar
- Select "Cookies and other site data"
- Choose your preferred cookie setting
- To manage specific cookies, click "See all cookies and site data"
Mozilla Firefox
- Click the menu button (three horizontal lines) in the top right
- Select "Settings"
- Click "Privacy & Security" in the left panel
- Under "Cookies and Site Data," click "Manage Data"
- Search for specific websites or manage all cookies
- Use the dropdown next to "Cookies and Site Data" to change settings
Safari (Mac)
- Click "Safari" in the top menu bar
- Select "Preferences"
- Click the "Privacy" tab
- Choose "Block all cookies" or "Allow from websites I visit"
- Click "Manage Website Data" to view and remove specific cookies
Microsoft Edge
- Click the three-dot menu in the top right corner
- Select "Settings"
- Click "Cookies and site permissions" in the left sidebar
- Select "Cookies and site data"
- Choose "Block third-party cookies" or "Block all cookies"
- Click "See all cookies and site data" to manage individual cookies
7.2 Opt-Out Links
You can opt out of specific tracking and advertising cookies using these links:
- Google Analytics: Google Analytics Opt-out Browser Add-on
- Facebook Ads: Facebook Ad Preferences
- Google Ads: Google Ad Settings
- Network Advertising Initiative: NAI Opt-out Tool
- Digital Advertising Alliance: DAA Opt-out Tool
7.3 Our Cookie Consent Tool
When you first visit our Website, you'll see a cookie consent banner that allows you to:
- Accept all cookies
- Reject non-essential cookies
- Customize your cookie preferences by category
You can change your cookie preferences at any time by clicking the "Cookie Settings" link in our website footer or by clearing your browser cookies and revisiting our site.
8. Consequences of Disabling Cookies
While you have the right to disable cookies, please be aware that doing so may affect your experience on our Website:
Essential Functionality Affected:
- Login Issues: You may not be able to log into your account or stay logged in
- Shopping Cart: Items may not remain in your cart between pages or visits
- Order Processing: The checkout process may not function properly
- Location Services: Delivery time estimates may be inaccurate
- Preferences: Your dietary preferences and settings won't be remembered
Enhanced Features Lost:
- Personalized menu recommendations
- Favorite items and order history
- Customized promotions and offers
- Language and interface preferences
- Saved delivery addresses
Note: Some strictly necessary cookies cannot be disabled as they are essential for the Website's basic functionality and security.
9. Do Not Track Signals
Some browsers include a "Do Not Track" (DNT) setting that sends a signal to websites requesting not to track the user. Currently, there is no industry standard for how websites should respond to DNT signals.
Our Website does not currently respond to DNT signals automatically. However, you can use our cookie consent tool and the opt-out mechanisms described above to control tracking.
To enable Do Not Track in your browser:
- Chrome: Settings > Privacy and security > Send a "Do Not Track" request
- Firefox: Settings > Privacy & Security > Send websites a "Do Not Track" signal
- Safari: Preferences > Privacy > Ask websites not to track me
- Edge: Settings > Privacy, search, and services > Send "Do Not Track" requests
10. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will:
- Update the "Last Updated" date at the top of this policy
- Notify you of significant changes through a banner on our Website
- Send you an email notification if you have subscribed to our newsletter
- Request renewed consent if required by applicable law
We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies and similar technologies.
11. Contact Us
If you have any questions about this Cookie Policy, our use of cookies, or would like to exercise your rights regarding cookies, please contact us:
Email:
[email protected]
Phone:
+61 499 038 878
Address:
Unit 3/152 Bussell Hwy
Margaret River WA 6285
Australia
12. More Information
For more information about cookies and how to manage them, you can visit these helpful resources:
- All About Cookies: https://allaboutcookies.org/
- Cookie Central: http://www.cookiecentral.com/
- Internet Advertising Bureau (IAB): IAB Transparency & Consent Framework
Browser Help Pages:
- Google Chrome: Chrome Cookie Help
- Mozilla Firefox: Firefox Privacy Help
- Apple Safari: Safari Privacy Help
- Microsoft Edge: Edge Cookie Help